195.926 Inclusion of Disclaimer with Advertised Products
The Medical Society of the State of New York will seek legislation requiring inclusion of a clearly defined “disclaimer” identifying Medicare’s policy about “Reasonable Useful Lifetime” (RUL), (which ranges from 5 years to a lifetime benefit), in television and print commercial advertisements which claim to provide Durable Medical Equipment (DME) (e.g., back braces) with minimal or no out-of-pocket costs to Medicare beneficiaries, so that beneficiaries may make an informed and intelligent decision prior to ordering any “free” products. (HOD 2016-210)

