240.997 Advertising and Solicitation:
Member physicians may ethically engage in advertising or solicitation so long as the communication is not materially false or deceptive. For example, a physician shall not make materially false or deceptive statements or claims relating to either the results the physician can achieve or his or her skill or ability. Advertising or solicitation may be conducted through the news media, directories, announcements, professional cards, office signs, or any other medium or means. The use of intimidation or undue pressure in connection with uninvited, in-person solicitation of actual or potential patients, who because of their particular circumstances are vulnerable to undue influence, is unethical. (Council 4/19/84; Reaffirmed HOD 2013; Reaffirmed HOD 2023)
