270.989           Rapid Response Mechanism for Situations with the Media:

MSSNY will publicize to the members that mechanisms exist to:

  1. rapidly identify media coverage which reflects negatively on the medical profession or a specific physician;
  2. respond to stories in the media so as to refute negative publicity or unjustified or unsubstantiated allegations about a specific physician, regardless of how “local” they are in nature;
  3. raise the awareness of both the public and physician communities that MSSNY stands behind its members.

MSSNY has a network of local physicians who monitor coverage of health-related issues in the media and work with the Communications Division to respond appropriately.  (HOD 1999-228; Reaffirmed with revision HOD 2014; Reaffirmed HOD 2025)